Sometime in late 2004, I started taking note of this interesting, little (but growing) enterprise out of Massachusetts called athenahealth. I became interested in the company, with its lack of capitalization and spacing, after it got (what I believe was) its first mention on HIStalk. Naturally, Tim couldn't pass up the opportunity to poke at athenahealth's branding, pointing out the company's "insufferably cute breaking of the polite laws of grammar."
Grammatical quirks aside, athenahea...
